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Five Star Senior Living Rebrands As Alerislife Marking Expansion Of Lifestyle Services

Katie Potter, President & CEO, Five Star Senior Living

Five Star Senior Living is changing its name to AlerisLife, reflecting a growing focus on offering more lifestyle services.

The company has updated its website to reflect the name change, and starting Jan. 27 it will trade on the Nasdaq stock market under the ticker symbol ALR.

The name change is a milestone in the Newton, Massachusetts-based companys ongoing evolution from primarily a senior living owner and operator to a more diversified and comprehensive partner, according to CEO Katie Potter a shift that was already underway.

As weve announced our strategy around building this platform and maybe acquiring services, growing services or partnering with people to deliver other services, we needed an umbrella brand that brought it all together, Potter told Senior Housing News. And thats really what AlerisLife is.

Despite the rebranding, the company will continue to use its Five Star Senior Living and Ageility brand names in its operations. And while the company is broadening its focus with the shift to AlerisLife, it still has deep roots in senior living operations.

That is still a very important part of our service offering, Potter said. But now, were looking at the whole customer in terms of what they may need across the spectrum, and to support them through their aging journey.

In conjunction with the rebranding, Five Star also appointed Lauren Cody to the role of chief customer officer and Michael Lopez to chief people officer.

Hear From Our Team Members

I have only been at Five Star for a short while, but I have not regretted that decision. The staff is friendly, and I fell in love with my residents from the moment I first walked in. Five Star recognizes each of their employees’ unique abilities and helps promote growth. Thanks for having me at Five Star.

It is a great feeling knowing I am surrounded at Five Star by professionals who have the same high ethical standards that I hold myself to. We work together to resolve concerns and to plan for the future of the company, my community and my professional development.

I have been working for Five Star at the Remington Club for thirteen years. As a nurse, I appreciate their core values and commitment to excellence. Five Star sets itself apart by their standards. I am happy to be a part of such a wonderful organization.

I have been in the aging services field for 16 years and feel very fortunate to be affiliated with one of the leaders in the Senior Housing industry. The amount support and resources available is unsurpassed. I appreciate the experience, knowledge, and caliber of my superiors and colleagues. I love what I do and am proud to represent 5 Star.

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number of employees

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Five Star Senior Living Community Listings

  • Starting price: lowest to highest
  • Starting price: highest to lowest
  • Starting price: lowest to highest
  • Starting price: highest to lowest

900 W Lake Rd, Palm Harbor, FL34684

Provides: Assisted Living, Independent Living

Coral Oaks is located in the heart of Palm Harbor within a short drive to the Gulf Coast Beaches. We are within walking distance of shopping centers and restaurants. Favorite amenities are washer and dryers with full kitchens in Independent Living. Assisted Living has kitchenettes and six floor…

We have been here three months and we made the right decision moving here. Amazing how genuinely friendly residents and staff are. Within two days, the dining room and maintenance staffs knew our names. On a…

3801 N Wright Rd, Janesville, WI53546

Provides: Assisted Living, Memory Care, Independent Living

At Huntington Place we are committed to providing an environment for our seniors that emphasizes family, friends and community. Within our community you will experience a warm atmosphere where quality of care and quality of life go hand-in-hand. Huntington Place…

The staff are very welcoming, and they treat the residents well. The times that I’ve had to talk with the nursing staff, it has been good. They listen to you and take your questions and advice.

575 Knights Cross Dr, San Antonio, TX78258

Provides: Assisted Living, Memory Care

1699 SE Lyngate Dr, Port St Lucie, FL34952


About Five Star Senior Living

Assisted Living in Faribault

Five Star Senior Living is a provider of independent living and assisted living for seniors, and is one of the largest companies to do so in the United States. Their headquarters are in Newton, Massachusetts, and the company also provides memory care and various other services for more than 22,000 residents. They are the seventh-largest senior living provider in the United States and have been recognized by industry authorities for innovative programs to treat and combat aging as well as positive dining experiences. Five Star Senior Living employs over 2500 people, and some of the employment opportunities include various caregivers and senior living providers including medical staff, reception staff, activity coordinators, and more.

Five Star Senior Living has excellent Alzheimer’s and dementia memory care, rehab to home services, personal care services, independent living services, rehabilitation and respite care. Five Star Senior Living operates in the following states:

* Alabama

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Five Star Senior Living Inc Completes Transition Of 107 Communities And Fully Exits The Skilled Nursing Business

NEWTON, Mass.—-Five Star Senior Living Inc. today announced that it has successfully completed the transition of operations for 107 senior living communities owned by Diversified Healthcare Trust and has fully exited the skilled nursing business. Five Star continues to manage 120 senior living communities owned by DHC.

Five Star now operates a total of 140 senior living communities, either managed or owned, with approximately 20,000 units, 91% of which are either Independent Living or Assisted Living and the remaining 9% are memory care units, located in 28 states. Five Stars rehabilitation and wellness services segment, primarily comprised of Ageility, a division of Five Star, now serves approximately 14,600 older adult customers in 223 outpatient clinics across 28 states. Five Star will retain all of the 45 Ageility outpatient clinics located in transitioning communities.

Katherine Potter, President and Chief Executive Officer, made the following statement regarding todays announcement:

We have been successful in repositioning our management business to focus on our operational strengths at larger senior living communities and target active, older adult customers by transitioning 107 DHC owned communities to other operators and closing one community and approximately 1,500 skilled nursing facility living units to fully exit the skilled nursing business.

FVE will also support DHC in the closure of one remaining community located in Delaware.

Five Star Senior Living Rebrands As Alerislife Plans To Diversify Offerings

AlerisLife President and CEO Katie Potter

Newton, MA-based Five Star Senior Living, one of the countrys largest senior living companies, has changed its name to AlerisLife Inc. effective immediately, the company announced this morning along with plans to expand its offerings to include active adult management services and home care and concierge services.

A new chief customer officer and chief people officer with experience at well-known national brands also have been appointed.

The companys common shares will trade on the Nasdaq stock market under a new ticker symbol, ALR, beginning tomorrow, but a new website,, is live now.

With the name change to AlerisLife, we mark our expansion from primarily a senior living owner and operator to a more diversified and comprehensive partner, able to offer each of our customers choice-based services regardless of their residential location or age, President and CEO Katie Potter said in a statement.

The Five Star Senior Living and Ageility brand names will continue to be used for AlerisLifes repositioned senior living management services and rehabilitation / fitness services, respectively their websites, and, remain active. New consumer-facing brands will be established in conjunction with the development of active adult management services and home care and concierge services. One of the brands will be Windsong Home Health, according to a presentation posted online.

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Five Star Senior Living At A Glance

  • Seniors pay a monthly rental fee that includes an apartment and services no buy-in required.
  • Five Star Senior Living operates a variety of communities among its 140 residences in 27 states.
  • Employees are trained to notice changes in resident behavior in order to identify any decline and alert family members and care providers.

Find Care For The Ones You Love

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What Experts Say

Discover Stress-free Senior Living

A national company like Five Star provides the reassurance of a service baseline, says Sarah Ordover, owner and senior living advisor at Assisted Living Locators in Los Angeles. The facilities that are part of a chain are generally better capitalized, the physical structure may be more up-to-date and they can offer more amenities, she says. The trade-off is that theyre usually more profit driven and less responsive to needs at an individual level. A local, stand-alone facility will be more intimately involved with its customers and their families.

Experts also note that in dealing with a large company, communication can present an issue. One of the biggest differences with a corporate facility is that it can be more challenging to advocate for a patient or loved one, and to personalize or receive more individualized care, says Kelly Smith, R.N., owner of Nestcare, a home health care agency based in Sarasota, Florida. In my experience, smaller, locally owned facilities can customize care more quickly and efficiently because they often have fewer staff involved in the process.

To be sure a senior living facility is right fit for a persons health needs, experts recommend attending an in-person tour. The most important thing is to get a close look at the people and the staff, Ordover notes, who suggests touring during an activity or at lunch to see the facilitys population and whether they are engaging with each other and employees.

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How It Works

Older adults in need of assisted living, memory care or simply looking to be a part of a community are offered a variety of options at Five Star Senior Living. For mobile and active adults, independent living communities provide dining, activities and housekeeping amenities. For older adults who need consistent care, assisted living facilities offer medication reminders, assistance with dressing and bathing, transportation and help with pets. Seniors in memory care residences receive a customized program of recreational and occupational therapy based on their cognitive health needs.

Five Star also has programs to keep seniors healthy and active. Lifestyle 360, our holistic life engagement program, is based on the five dimensions of wellness: physical, intellectual, social, emotional and spiritual, says Abid-Wood. Our memory care communities all offer the Bridge to Rediscovery program, which is based on the Montessori philosophy. We create an environment that fosters exploration and engagement within a secure setting.

Some communities also provide rehab services, short-term stays and hospice care coordination. Older adults or family members interested in Five Star Senior Living services can search their ZIP code in the company website to locate the nearest facility to their area.

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